One of the largest obstacles for many donors is not knowing exactly what they want to do. Maybe the gift amount is more than usual so they are more anxious about it.
Now is the time to show your flexibility and help your donors. You will come up with other or more specific choices, but these will get you started with some options.
- Suggest that they make the gift that works for tax purposes but not specify to you how to use it all now. You hold the funds and agree to meet with them over whatever period they like to allocate the resource.
- Provide a list for their review. Include your current programs and activities and let them allocate amounts or percentages.
- A special “preview” list of new ideas or projects that you want to address is often enticing for donors. They like to get in on the creation of something new.
- Provide a list of “behind the scene” visits or tours of your work that they can do in the new year to see what they want to support.
- Volunteer a visit with a current or past board member to get their perspective on your work.
As you demonstrate your flexibility to your prospects and donors, they become more and more engaged with you. And their relief from the requirement to make more decisions at this busy time of year can be felt.
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