Whether a speaking engagement, a letter or email about your business or even in casual conversation with someone who doesn’t know you, the topic eventually turns to employment as a neutral way to get acquainted.
“What do you do?”
A reasonable answer, right? But what it really says is what your organization does. And most people could probably guess that from your organization’s name.
When talking about your business, remember the first principle of great promotion.
“What’s in it for me?”
Talk about the benefits to those whom you serve. The improved situations you provide for those needing assistance. The freedom from worry that families have that live far away from elderly relatives. The security the home bound feel knowing that someone will be calling on them each day.
And of course, the best way to do this is with short stories about real people. In the senior support field every person served is a story. Every family member a testimonial to your benefits.
If you want a great reputation and increasing business – as in more donors or more clients – talk about what your clients’ needs are that you address. Not just the services that you do each day.
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