Feel they don’t participate and you don’t know why?
Typical comments. But the reality is they are not the problem.
Ask any one of them about their hobby and they will knock you over with their enthusiasm about fishing. See another one at the Little League game and you’ll get an earful about how their kid loves baseball.
So why can’t they do the same for you? Because you’ve given them a scripted message. You’ve told them why your organization is doing such good work. You’ve filled them with statistics that are supposed to be convincing. In short, the message they deliver is not resonating with them or their prospect.
The problem may well be that you and your volunteers need to create a message that points out the distinctions about what you do and why you do it. It is these distinctions that make the message powerful. Just as the fisherman will guarantee you why one lure is better than another. Or the Little League team is great because they have such wonderful equipment.
Every one of your volunteers wants to help the organization be successful. What it takes is a message about which they can be passionate. And that passion makes them true believers, people who can feel the distinctions about your work. Work on a clear message about the benefits of your distinctions to the people who believe in your services and you’ll raise avid supporters and lots of money.
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