But think about what you just read.
Elizabeth is focused on getting the word out. In reality, focus on the outside distracts from focus on the inside. The first order of marketing your services is on the inside. The essence of a service marketer is its service!
Too often we’re consumed with the work we do in our business and we forget to work on our business. Think about what is now called the Lake Wobegon Effect and the sign-off Garrison Keelor used – “where all the women are strong, all the men are good-looking, and all the children are above average.”
Actually, most business service stinks. How long do you wait online to get a person on the phone? How long does it take to get a replacement credit card? How often have you sought a sale item only to be told it’s out of stock – clearly they didn’t think the sale would work, right? How long do you wait to get a financial question answered when you call your favorite nonprofit?
Stop making excuses and work on your business services as well as your mission. Great service to everybody will make “getting the word out” a much easier task. Happy people will do it for you.
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