So it may be, but today almost everybody thinks if you’re not a techie guru and high level expert, you’ll never get ahead … let alone keep up!
Remember what the measure of success was in high school?
Advanced degrees teach you that knowing your stuff is what counts. But service marketing – our mission, vision and values - was learned in high school.
It was more valuable to be well-rounded than to be an Honor Society member. To “get into Key Club” you had to demonstrate citizenship, integrity and other elements of character.
As Harry B. says, “Life is like high school."
Don’t try to fight it, use it to succeed. The competent and likable will regularly beat out the brilliant experts. Service marketing is like a popularity contest….so be likeable.
People give to people. You’ve heard that forever. More and bigger gifts are built on great stewardship and friendship with your donors than on statistics, surveys and so-called expertise.
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