Weeks went by and I heard nothing from them. And this was not year-end, or a time I would expect they were really busy. It was mid-spring, a few months away from their year-end.
So you know what that means. Nothing this year!
In an age of instant communications, we’ve come to expect relatively immediate response for everything we do.
So waiting several weeks to hear that my gift was received just doesn’t work. They could have sent a quick, short e-mail immediately upon receipt. Since I know I’m in their database, it could even have been an auto-generated e-mail accomplished in minutes.
I’ve heard many tell me that an e-mail response is not “official” and it must be a postmarked letter that goes with tax records.
OK. But a rapid response by e-mail would let me know they received it and the “official” letter can then come on a more leisurely schedule. Who objects to being thanked more than once?
In another example, I was invited, by e-mail, to lunch by a foundation executive but couldn’t make the date suggested. I wrote back and suggested some alternatives. I’ve never heard from her again.
Whether it’s returning phone calls or responding to any contact, today the speed of your response defines who you are and how you work. Whether we like it or not, our instant-oriented society will reward only those who respond quickly. In today’s world, the tortoise doesn’t have a chance against the hare.
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