We passed a man who stopped me and exclaimed “That’s the longest skirt I’ve seen in New York City!”
But it suggested that maybe to get noticed you need to do something “old” to be “new.”
So how do you do something easy, affordable and meaningful to grab the attention of your prospects and endowment donors? Here are three ideas that are “old fashioned” by today’s standards but will make you stand out because of it.
ONE: Send a post card with a very brief message and a great image on the other side. If you are a grant maker or program provider, a photo of one of your activities with three or four sentences about the beneficiaries. Kids and animals are always a hit.
Who sends postcards anymore? Not even your pals away on vacation. They flood you with pictures from their phone.
TWO: Send a real letter … via USPS. Who can resist a personally addressed letter, preferably on small stationery, without a logo or an ad on the front?
It will get opened and read. And don’t tell me you have no time. If you can’t send out 25 or 100 letters to your top donors, you must still be using 3 x 5 cards to keep your files and haven’t heard of mail merge. Just a short newsy, friendly letter about something that’s working well for you or a new activity. The message that counts is that you are thinking about them.
THREE: My friend Dawn is a great fund raiser and marketer. Her stewardship program is outstanding. She finds something special to send to her selected list and it brings in contributions without even asking. For example, at the start of summer she sends a note and a recipe card for a new bar-b-q sauce with a wish for happy times at the picnic or in the yard.
Don’t try this approach with your entire data base. Select a group that you want to cultivate through good stewardship, and communicate with them a couple times a year in one of these “old fashioned ways.” You may find a tremendous response and you never mention money. Just ask Dawn.
PS – I’ll give you her contact information if you really want to be inspired… just ask me.
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