Review your messages to be sure you are not being tricky. You know what that means, for we see it regularly in media advertising that offers one thing but is really aiming for something else. Your donors don't want tricks, because if they suspect it during their lifetime it is certain they will question your honesty about their estate gifts. And estate gifts are likely to be the largest ones you receive.
For more nonprofit administration and management tips, as well as nonprofit funding and endowment development, subscribe to Endowment Development Institute's Newsletter here.