Case Studies to the rescue.
- They are anonymous – and can even be hypothetical
- They focus on results – that’s what people want to know – not just what you do
- There’s a simple formula for creating them
Here’s the formula:
The generally preferred format starts with a CHALLENGE. It needs a few details about obstacles and maybe negative results of the unsolved challenge.
The next paragraph addresses the SOLUTION. What did you do to solve the challenge and possible negative results. Balance too much detail of what you do with reasons your help was invaluable.
Wrap up the case with the RESULTS. Feature the benefits to your audience of solving the problem and go lightly on details of your role.
Sometimes case studies can be created with alternative solutions and results. This may further engage the audience and lead to additional opportunities to communicate. Nothing like a good question to stimulate thinking … and ponder options.
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