It’s a common refrain. But we can all name organizations that are small, and likely don’t have big budgets, but grow and thrive.
So what’s the secret?
It’s easy to multiply your efforts. First, be willing to understand that others won’t do things as you do. If you are OK with that, think about who can be your partners in this work.
Here are a few ideas.
- CURRENT DONORS – Referrals are among the very best ways to get new prospects. Donors who know and love your work will be eager to help you grow … so you can do more good work! And they may even be willing to make the introduction or set up a meeting.
- BENEFICIARIES – Have you had a chat with those you serve to see if they have ideas who might be interested in supporting your work? You are not “competitors” for their donors – you don’t want them. You are asking for ideas about new audiences.
- PROFESSIONALS – This time of year CPA’s are dealing with tax returns. In some of those cases a charitable contribution will be much more attractive than sending money to Uncle Sam. Don’t ask for names, just make the CPA aware of your good work and suggest if any of their clients share this passion, let them know about your organization. Same applies to attorneys, financial planners, stock brokers and many other categories.
Remember, the goal is to engage as many ambassadors as possible. Not as donors themselves. You want people who will talk about your work, the benefits to others of your activities and generally increase the “buzz” about your organization. If they themselves donate, you get a “two-fer.”
Remember, people can’t help you if they don’t know what you want!
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