Guess his experience was grant writing or government funds.
So I began to think about how I would help somebody learn about raising big gifts from individuals. Here are three elements that I think are critical to success in this work that might not be familiar to others in fund raising.
Second, think about major gifts as they come from a pattern of activities. Not a single event, but a series of them, building the state of a relationship. These gifts happen over time, with no particular event during that time being more significant than another. Thought of as a relationship not a transaction gives perspective to our work. It is possible to learn how to further relationships through coaching and practice.
Third, time works in your favor. There is a huge difference between a transaction that happens at a point in time and relationship building that ebbs and flows over time. A salesman maximizes a number of transactions [sales] over time and relationship builders see gifts [transactions] as a byproduct of the relationship over time.
People give money to people. You’ve heard it forever. So think about your goals for major gifts and put them in perspective in time. In the world of major gifts, time is on your side [in case you remember that old song by The Rolling Stones]. It is easy to learn how this works – be prepared with a large quotient of patience, trustworthiness and consistently focused on the greater good of your donors.
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