So how best can she help us?
- Put her on an active committee doing what she knows how to do. Build her confidence through her success with a limited number of responsibilities.
- Show her how the work of her committee builds on the primary goals of your organization – committee work is not an end in itself.
- As she works with her committee, urge her to think of additional activities the committee could do to grow your organization. Engage more people, expand services, publicize success are all activities that build understanding. With understanding and time comes commitment.
Fred A. Bill is an INVOLVED SUPPORTER type. He’s completed his first term and eager to stay around. Served well on a couple committees. Good annual giver. Seems to understand that annual resources are a problem but hasn’t really done anything to help. Seems to lack a plan for how best to be more helpful.
What’s the plan for Fred?
- Meet individually with him and discuss options for growth of annual income. The money may seem automatic to him so he needs to understand increased resources are essential.
- Based on his understanding of your annual gift sources, ask what else he thinks might work to bring in more or larger gifts.
- Build on his knowledge of how to grow a business. Introduce potential options like having an endowment. Explain that endowment building is based on existing donors and supporters so he won’t be out “fund raising” from new people.
Edgar S. N. Emissary is a CAPABLE AMBASSADOR type. One of two or three people on the board that makes things happen. Understands the value of connections and willing to talk with anybody about his passion for your organization. Works independently and always keeps in touch.
Can Edgar build more emissaries?
- Encourage him to tell a story at every meeting about somebody he has approached. Have him review his conversation. Assure others he faced questions he couldn’t answer.
- Invite another board member to go with him next time – name someone and set a date as part of his conversation.
- Suggest he remind others that it is the personal contact that compels action. And that it may take more than one visit if the request is for a new type of gift, or an increased gift.
You get the picture?
Build an individual plan for each type of board member. Engage them where they are comfortable. Start where they are. Not everybody can do the same thing. But everybody can do something.
The board is a team but it is composed of individuals!
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