The same concept is a wonderful goal when building endowments. Think about how it can be applied.
- If each current board member would at least reach out to one endowment prospect each year [or each quarter if time permits] you'd have an avalanche of potential donors to cultivate.
- Think about the impact if each past board member would join the effort. And by the way, what a wonderful way to let them know that you still value their service and hope this small request will keep them on the team.
- If each donor would help you by talking with just one of their friends, again, your ranks of potential donors would swell.... maybe more than you can handle, but that's a nice problem.
- If each professional advisor - lawyer, CPA, broker, banker - would agree to talk with one client, you might expect lots of gifts, current or in estate plans.
- If each client or nonprofit partner would talk with just one of their key donors or friends, the circle of contacts grows exponentially.
So you get the point. Asking to "just reach one" sounds doable. It creates the momentum for geometric expansion without burdening busy people with lists and unrealistic expectations.
But don't pray for rain and leave your umbrella at home!
When you start doing this be sure you have the ability to capture the names and hopefully a bit of what was learned. Phone calls to the contactors are the best way. And everybody in the office can help. So can volunteers. The computer is eager to be filled with data.