So why is it so difficult to do?
One of the best ways to engage someone is to provide small bites of helpful information. Education is easy to provide these days. Just turn on your computer and you’ll be overwhelmed with it. So here are some easy ways to engage your donors with key factoids.
1 – One graphic comparing last year to this year. Could be progress on services, funds raised, volunteer hours or any one accomplishment. Just a couple sentences, one graphic and a thanks for their support.
2 – One photo and a short paragraph about a donor’s unique gift. Not something ordinary if possible. And a few sentences on why the donor selected this type of gift.
3 – One national statistic with an image. How do you compare to the national data? How many of you are there in the country doing your type of work? Where is the largest or the smallest?
Share these regularly and you’ll build donor engagement. Just keep them short. And keep them as visual as possible. The regular contact is what builds good relationships. And short and sweet is the best.
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