movies. Remember Cool Hand Luke? It was a classic example of two characters not
speaking the same language. And that’s what I find is too often the challenge of
engaging volunteers in the art of development. And maybe even a greater challenge for
because they don’t know what to communicate? Well, that’s because they are not
speaking the donors’ language.
Put yourself in your donors’ shoes and you’ll have no problem communicating with
them. Are they really interested in all the ills that need to be cured? Are they going to
remember the facts and figures that you think build your case?
Here are five typical questions virtually ALL DONORS would like to ask ... but may be
too polite to do so.
- What difference will my gift make?
- How much of my money is actually used in your programs?
- What will you do if I don’t make this gift?
- Are there other organizations that do what you do?
- What information will I get about the results of my gift?
As you can see, only question two actually requires a number that volunteers might not
know. The rest of the questions circle around the idea of why your organization instead
of some other one.
Learn the language of your donors and you’ll find it much easier to raise funds forever.
Your volunteers are donors themselves. Have them help you with the questions they
would ask. Great topics for board discussions and learning!
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