It sounded impossible. But Kennedy did it. And Musk probably will, too.
And then I remembered a favorite quote by Henry Ford. “Whether you think you can or you can’t, either way you’re right.”
People today want a high level of engagement in what they do. Watch social media engage people and you’ll see the results.
The internet is an endless source of information, and everybody does research on the net for almost everything they do or need. But it’s background work. Many decisions still involve some personal engagement.
Donors’ engagement is stimulated by thinking they can “make the impossible possible.” So, think about presenting situations and results focused on the consequences of their actions rather than the action itself.
- As a result of your gift you …
- How will this gift impact your…?
- What is the risk to you if …?
It’s more the attitude than the aptitude that determines success. The degree to which you can help make the impossible seem possible will greatly advance your donor engagement and the size of their gifts.
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