Or do you think you can “push your donors toward a gift?”
Well, best possible solution is that those donors are racing full speed to you to make their gifts. But improbable, right?
Probably none of the above is really the case.
Pushing a donor is the process of proclaiming that you know the “problems” and you have the “solutions” and they need to join you. It presumes that donors don’t know much and are just waiting for you to tell them how to use their money.
So what’s the appropriate strategy? It’s called AID.
Be sure you are Approachable for donors to think about their gifts with your Assistance.
Provide sufficient Information, but not overwhelming reports and stats, to Include the thoughts and musings of your prospects and donors.
And most of all, be Delicate about how you share your expertise without Demeaning the knowledge and understanding of others.
Simple, right? Try to AID your donors and prospects and you’ll be successful.
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