Probably not, because I just made up that statistic. But my numbers are based on 35 years of working with and for fund raisers, so I’ll trust my hunch.
Unless you have endless money and can use it to “chum” the waters of unknown prospects with ads, literature, brochures, galas and other gatherings, you need to know that your best prospects are your current donors. Hardly news to you, I’m sure.
So here are 4 steps to help you raise big gifts for less cost.