When talking about your organization and trying to raise money, remember that quote. Read your printed materials and articles to see if your message improves the silence. Would the reader go through your whole brochure or report? Is the text compelling? Do you speak in jargon or clear, understandable prose?
Does that headline make sense? Not at first read because the assumption is that if we have more households we must have an exploding population to fill them. But it's true.
The interesting fact is that more people are living single lives. The consequence is that we no longer classify people in large groups. Instead, we see that people are carving America into lots of small niches.
Remember recently we talked about not having enough time to get things done? Well, how does today's headline strike you?
I like it. But it comes from Andy Stanley, who is the author of a wonderful little book called Next Generation Leader. I know that nonprofits are greatly understaffed, no matter the size it seems. I also know that people who work in them are extraordinarily dedicated, hardworking, and generally underpaid. So how in the world can anybody do less and accomplish more?
Let me give you a few of Andy's basic reasons:
Well, maybe not the bump and run variety. But think about it and you'll see that your points of contact with your prospects and more importantly your donors are what result in more and bigger gifts.
Study your contact points as a start. What are they in your world? First, maybe your receptionist answers a phone call. Maybe a business card you handed at your service club. Perhaps you sent a brochure. Eventually you make an appointment for a presentation about your organization.
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