But there's a reason it's done. Because it works.
So what does that say about the messages you are sending about your organization? Is it so comprehensive that people can't grasp it, let alone remember it? Does your message change in each of your communications? Are you trying to be all things to all people? It won't work.
If the message changes every time somebody hears from you, chances are very good that they won't remember anything. For what will you be known? How will you be remembered? And what will prospects think they want to do if they are confused or don't know what you are trying to accomplish.
Deliver your core message in clear, concise form. And then repeat it again and again, in all your communications. Surround it with different stories to keep people engaged, but reinforce the same core message every time.
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