Have you ever seen, and so also heard, a group of geese? They are very interactive and vocal. That’s why they gather. And why they stick together. They have a sense of belonging to the flock.
So what’s the lesson here?
Not at big events. Not on tours or grand openings.
Those are about you and your organization. I mean in groups of eight or ten where they can actually talk together. These gatherings can be about a common interest, an exploration of a new idea you have, a strategy session on how best to accomplish something, anything that makes them feel a sense of belonging.
Don’t say you don’t have time. Make time for a few of your key donors. Not everybody, and not all the time. How about starting quarterly, inviting about a dozen folks and hope that you can get eight or ten.
How often have we learned from watching the wonders of natural behavior? Keeping the conversations going and building the groups make us stronger. Give it a try.
And oh yes, if you like the expressions like these, click here for a list a few of my favorites from James Lipton’s book. They should at least make you smile as you think about them. And some may be useful to you as well.
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