2 - Sending information by email and believing that's a good way to solicit big gifts. Prospects, and especially current donors, see this as an impersonal way to ask and certainly not customized to them.
3 - Lacking donor focus. We know that big gifts come from people who believe in our organization. That belief comes from regular contact with donors who also believe that you are presenting them with opportunities that match their interests and goals. Not every solicitation fits every prospect or donor.
4 - Seeing donors as potential change agents. Does your solicitation seek gifts for something that is already so concretely defined there is no way for a donor/prospect to help you think outside the box and become part of the solution? Countless huge gifts are achieved by including donors and prospects at the beginning of a campaign so they can feel part of the final plan.
Think about whether you have any of these tendencies. If yes, it may help you understand how to improve your solicitations.
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