Study your contact points as a start. What are they in your world? First, maybe your receptionist answers a phone call. Maybe a business card you handed at your service club. Perhaps you sent a brochure. Eventually you make an appointment for a presentation about your organization.
And best of all, remember that the contact continues once the person becomes a donor. It is the continuing contact that keeps your donors happy. And continuous contact is where you engage your full team. Volunteers, board members, staff members and any others you can recruit will build your play-book and increase you success.
Don't get left on the sidelines. Refresh your points of contact continuously and remember that even the smallest details will help to make a great impression and everybody is part of that success.
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