Not simple, but remember we are in a competitive business. Maybe not in the traditional sense of business competition. But clearly donors have lots of places to give their money!
Here are a couple more questions that might help you get the juices flowing as you plan and communicate with your prospects and donors on this year's development activities:
What do we want them to know, think or feel after they've heard from us?
Donors are individuals although you may group them by age or interest. Are you trying to reach them uniquely or as a whole? There's no worse technique than trying to sell the whole organization instead of its parts.
You don't need totally original strategies. Just do the tried and true ones better than others and you'll succeed.
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