A marketing guru client was moaning about his plans for 2015. In previous year's plans he provided an acceptable minimum standard of services for his nonprofit. They were relatively new and a small organization.
But another organization in his field leap-frogged way ahead of his organization and things got worrisome about his very survival. What had happened?
Simple. His competitor had recognized that to excel he needed to think beyond what his clients needed. He needed to surprise them with something more than they expected - something beyond what that thought possible.
So how are you doing with your donors in this respect? Are they getting the acceptable minimum treatment from you? Have you differentiated your services to them from what everybody else is doing?
To move them to even greater support, surprise them with something beyond what they expect from their other charitable organizations. Don't just settle for the minimum acceptable response, or the next step of something that they suggest. Find something that they will love and couldn't have imagined. I know you can do it if you think about it as a surprise for them.
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