Have trouble getting Boomers to attend your annual events?
Worried that Gen Xers don't increase their financial contributions?
Well, guess what ...
And that's just five years away.
So, what to do? Start by recognizing the differences in charitable attitudes among the various generations. There was an interesting article about this in the Wall Street Journal in their January 19 edition this year.
The message for fund raising is that you need to begin to understand these habits and attitudes in people and changes in our demographics. Don't think it takes a sociology degree to become a generational guru. Let your common sense and experience guide you.
Here are a few thoughts to help you think about who ...
- Is more likely to make cash contributions?
- Wants to get involved via social plans?
- Will be ready to think about a planned gift?
- Might be preoccupied with family activities?
- Thinks plans already made shouldn't be changed?
- Checks the internet first [you might be surprised here]?
- Focuses on disaster relief?
Once you have a few keys to generational attitudes and thinking, you'll be a Generational Guru .... and a darn good fund raiser.
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