2 - Increase donor participation. Building a common bond ties donors together and enables you to multiply your contacts. A private and dedicated group of donors can "'talk" on line and build a sense of belonging that doesn't require individual visits. You multiply your efforts through a password protected place that lets your donors share openly and learn together.
3 - Automate your systems. In order to accomplish the previous two steps you need automated software so it is responsive and transparent, as individualized as possible and very donor oriented. Hint: student interns are very good at implementing this, are generally quite affordable and would love the opportunity to help.
4 - Provide new networking models. A model of networking that provides connection to you as well as to other donors - multi-layered and multi-directional - can be a most valuable asset. It's exclusive. It's informative. It's easy. It's convenient. And it provides you with information to analyze, measure and stay close to donors' interests.
Yes, this is new territory. Facebook is heading toward 1 billion subscribers and Linked in to 150 million. That tells us that multitudes of people are using these programs. Stick your toe in the pool and get started with your own donors. Your success can only grow from there!
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