You already know that folks share similar concerns about how to make wise giving decisions. Can you help them think about the choices and build their participation in your work?
"You have many ways to distribute your charitable dollars, and the choices are difficult. Let our organization provide you with some information about the differences between our work and that of others in our field. Then you can make a more informed decision."
Second, involve them in decisions to build a strong relationship. Rather than just tell someone where the needs are, ask them through a short survey. Think about a prospect's reaction to a short email survey on one key issue. No more than three questions, and no solicitation. An idea like ...
"Dear Helen - we're taking a short survey to help determine the best way to let seniors know of community services. Please prioritize the following three strategies to help us achieve the best results: Email, US Mail, Newspapers. Thanks for your help."
Not only will folks be pleased to participate, but they will be amazed you didn't ask for a contribution! And now you're building relationships ... and gathering data ... and engaging them in the solutions. Sounds like a gift in the making.
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