With “traditional fundraising”, the money you bring in is used each year where it is most sorely needed. And when I say used, I mean used up, as in gone. So, at the beginning of the following year, you have to start all over again finding funds.
Think about what that means – less time spent on annual fund raisers, less uncertainty about how much you will net and less time and nagging of your wonderful volunteers to get organized and step up their efforts.
Further, a charity with an endowment demonstrates commitment to its future. This gives donors a more secure feeling about how their gifts will be used. It indicates that your organization is planning for its future and not living from day to day, hand to mouth. It shows good management which makes donors feel that their dollars will be put to good use.
IT'S EASY TO START AN ENDOWMENT
It’s easy to start an endowment effort. You already have the primary parts necessary to be successful. All you need to do is commit to letting your constituents know that you are building an endowment to secure organization forever. That means regular information in everything you do to mention your endowment efforts.
You already have the best endowment prospects for your charity. They are your current donors. Endowment gifts don’t come from strangers, they come from folks who believe in what you are doing and are currently supporting you regularly.
Ask your most loyal supporters to make the initial gifts to launch the endowment. Or maybe they could challenge others to match their effort. Even a few thousand dollars in an endowment proves that you are serious about the idea.
If you don’t let your supporters know that you are building an endowment they won’t include you in their estate plans. And you don’t have to know much about planned giving to get started. Just ask your supporters to make a gift to your organization in their will and before you know it, you will have a steady flow of annual gifts.
THERE IS MONEY OUT THERE
Researchers have told us that there will be a huge transfer of wealth over the next 20 years. Generations that were savers and lived through tough times have accumulated huge wealth that they will be leaving to family, friends and hopefully some to charity. But you won’t get it if you don’t let them know that you want it. And having an endowment is the best way to encourage them to share some with your charity.
We can provide you all of the information you need and guide you every step of the way in creating and successfully marketing an endowment fund.