Here are 7 reasons your nonprofit organization should be using Facebook to strengthen its donor base.
Facebook allows your organization to display it's personality and culture through text, images and videos. Easy Instagram and YouTube integration means no excuses! The more information about your organization is visible to everyone, the more donors are likely to speak with you about endowments and major gifts. Engaging with people, talking to them through Facebook, makes people feel like they know you. You are the personality, the face behind the organization.
2. Donors can see what your organization is achieving with donations or, what you would like to accomplish with future donations.
Facebook updates are the perfect place for you to post progress your organization is making. Post updates on specific projects, milestones achieved, and what the next goal is you are reaching for. This not only makes donors feel they are in the loop on how their money is helping, but it also provides information that can attract new donors. when people see exactly how money is being spent and progress towards a goal, they can be motivated to help even more.
3. Donors and likers can privately reach out.
Facebook private messages are just another way for donors and prospective donors to privately contact you. There are some people who might feel uneasy about revealing their identity by leaving a “public” comment on a post. With Facebook, they can message you in private if they have some concerns that are too sensitive to share in public.
4. If you’re in their newsfeed every day, they’ll never forget about you.
You know the saying, “out of sight, out of mind.” well, the opposite is true as well. Using social media can help you stay top of mind with your potential donors. If you are posting interesting content on a regular basis, people will begin to look forward to your posts, and identify and remember your organization.
A good tip is to schedule posts in advance using a social media management system like Hootsuite or Buffer. These both allow you to create a “buffer” of advance posts where you can indicate dates and times in the future they will be posted automatically, That way, you can post regularly without having to constantly be on the social media platform itself “all the time.”
5. You can send donors and likers to events with ease.
Using the Facebook event function allows you to easily invite your Facebook followers to any upcoming events. This function is especially beneficial to an organization with a small mailing list. You might be surprised by the number of people that will see your event posting through Facebook and respond through Facebook. In addition, donors and prospective donors can easily receive your invitation just by checking their Facebook accounts.
6. Educate and inspire.
Use Facebook statuses and photos to educate the people on your organization’s cause and inspire them to become donors. Exciting content will inspire your current donor base to continue to donate or consider an endowment. Post a series of images about a project, or its progress. Post a series of images taken at an event. Pictures are the most powerful way to show people the message that you want them to know. Using images with articles attracts more attention than just articles and text posts alone. You know the saying “ a picture is worth a thousand words.”
7. Suggest your newsletter or blog.
Have a newsletter? Is your blog not getting enough attention? Use Facebook to get the word out! You can post the URL of your blog or ask your followers if you can send them newsletters. The more you reach out to people, the more they can feel the sincerity of your organization. They can share and spread the word too. And you may also post a newsletter opt-in button right on your Facebook page.
After reading this article, ask yourself this question: Is your nonprofit organization turning likers into donors, and donors into likers?